Pillar

Customer Relationship Management

Sales force automation, customer support, marketing, and field service.

Contact to Lead → Lead to Opportunity → Opportunity to Quote → Quote to Order → Order to Cash

Contact to Lead

Turning interest captured across channels into a scored, qualified lead.

Channel Capture → Consent and Contact Creation → Interaction Tracking → Lead Scoring → Lead Qualification

Lead to Opportunity

Qualifying a lead, handing it to sales, and converting it into a tracked opportunity.

Lead Review → Qualification Assessment → Sales Handover → Opportunity Creation → Pipeline Entry

Opportunity to Quote

Assessing whether an opportunity is ready to be priced, and issuing a quote.

Opportunity Assessment → Needs Confirmation → Solution Configuration → Pricing → Quote Issue

Quote to Order

Negotiating the quote to agreement and converting it into an order.

Quote Presentation → Negotiation → Approval → Acceptance → Order Creation

Marketing Automation

Planning and executing marketing campaigns.

Campaign Creation → Audience Targeting → Interaction Capture → Lead Identification → Lead Scoring

Sales Force Automation

Streamlining sales processes.

Lead Qualification → Opportunity Conversion → Quote Creation → Quote Negotiation → Order Creation

Customer Support

Managing customer service operations.

Inquiry Initiation → Ticket Generation → Assignment and Notification → Issue Resolution → Follow-up and Feedback

Field Service

Managing field service operations.

Service Request Creation → Service Order Management → Dispatching → Service Execution → Billing and Payment